New series of Manor brand films released

14 APR 2011

More style for everybody.

New series of Manor brand films released.

Saatchi & Saatchi has just created 5 new films for Switzerland’s biggest department store. The films for spring and summer 2011 are now on air. They come with the line “There are 1000 possibilities to give your day more style.” The films tell emotional stories in a touching way and represent the next step in positioning Manor as the Swiss Lovemark for style and inspiration. Like the claim says: “Donnons du style à la vie”.

Fashion is the key driver for the Manor brand. Saatchi & Saatchi researched upcoming trends in great depth to create meaningful stories. It all started with 300 pages of fashion input from the Manor design team. This wealth of inspiration was then complemented with a large range of ideas from the multi-cultural creative team. In several stages the stories were developed to combine fashion and emotion in a sensual way.

The films were directed by Marco Gentile, a well known figure in the fashion world, having shot for leading brands like Tod’s or Replay.