UNAIDS launches Move It! campaign

20 MAY 2011

UNAIDS launches Move It! campaign

UNAIDS launched a television and social media campaign to create a groundswell of support for the AIDS response in the lead-up to the United Nations (UN) General Assembly High Level Meeting on AIDS.

The campaign, called Move It!, uses the bicycle as a vehicle to raise awareness around HIV— the spinning wheels symbolizing the movement and force of the AIDS response.

The simple animations on spinning bicycle wheels communicate the message: Zero new HIV infections, Zero discrimination, Zero AIDS-related deaths. As part of the campaign, a public service announcement will be broadcast across Africa.

Through the campaign, people can decorate their own bikes with animations and share photos of their creations on the UNAIDS page of Facebook to support this great cause.

UNAIDS fans on Facebook can vote for the best bike and winners be announced at the High Level Meeting in June.