Michael Samak, born in Tripolis. Raised in Cairo and Stuttgart.

So it's only natural that Michael Samak studied Business Administration in Mannheim as well as Islamic Studies in Heidelberg, graduating with a Bachelor of Arts.

After his Master of Management he started his career with Siemens consultancy in Munich. But he soon realised that his true passion was for advertising. Communication. Creativity. Pictures. Stories. Mysteries.

In short: The consolidation of complex issues into strong emotions.

And exactly what Saatchi & Saatchi, the Lovemarks company, has developed as its philosophy: Turning brands into Lovemarks to pin them firmly into the hearts of consumers.

In 1998 Michael Samak started as an account manager at Saatchi & Saatchi. At first for Procter & Gamble, then later for the Deutsche Telecom, Emirates, SCHOTT Solar and Sony Ericsson, to mention but a few.

In 2003 Michael Samak became Managing Director and since 2008 has been the CEO of Saatchi & Saatchi Germany. Under the leadership of Michael Samak the agency has won clients such as Toyota, Scout24, Volvo, Vivesco, World of Warcraft and Senseo and has launched S&S Düsseldorf.

In 2010 his duties also extended to that of CEO for Saatchi & Saatchi Switzerland.

Michael Samak, Professor Hans H. Bauer and Daniel Heinrich are the editors of the compendium "Experiential Communications - Critical Success Factors for the Marketing Industry" appearing in March 2011, published by Springer Verlag.

His personal Lovemarks:
Prefab Sprout, FC Bayern Munich, Springbank, Wacker's Coffee and of course - Cairo.