Petar Dakovic started his career on the client side, working for several years in Marketing at Credit Suisse.

His passion for advertising moved him across to agency side in 1999, working at FCB Leutenegger Krüll, Zurich (today known as DraftFCB) on National and International clients such as Compaq Computers, SonntagsBlick, Singapore Airlines, Daihatsu and Neue Aargauer Bank.

During this period, he also successfully finished his Communication Planner and Master of Communication degrees.

In 2007, Petar moved to Lowe as Account Director, leading the prestigious Coca Cola and Nestlé accounts while still maintaining several national clients.

After these 2 intensive years, he granted himself a 3 month sabbatical to explore his other big passion besides communication, the art of winemaking, at Domaine A in Tasmania, Australia.

Coming back strong, he joined Saatchi & Saatchi in early 2009, leading the Account Department on the SEAT, Manor and Orange brands.

In June 2010, Petar was rewarded for his strong leadership with a promotion to Managing Director of Saatchi & Saatchi Zurich.