Ask yourself: Do you love some brands more than others? Yes? At Saatchi & Saatchi we call this phenomenon Lovemarks.

Lovemarks are products, services or experiences that inspire loyalty beyond reason.

Admiration or appreciation is not enough. Great love stems from both, respect and passion. This does not happen overnight. It is the result of a journey, a collaborative and sustained effort. Eventually the combination of three qualities separates Lovemarks from brands: mystery, sensuality, and intimacy.

Neurologists have proved; it's emotion that leads to action, while reasoning leads to conclusions. The Lovemarks research investigates this effect. Based on this we are continuously developing our operating principles. Find out more at our offices or go here.