Saatchi & Saatchi Simko becomes Saatchi & Saatchi again.

08 JAN 2009

The second-ranking advertising agency in Switzerland, with offices in both Geneva and Zurich, is once again to be known as SAATCHI & SAATCHI. In his capacity as Chief Marketing Officer of the SAATCHI group, Pedro Simko, founder and current Chairman of the Board, will soon be taking up duties with a more international scope. He will however remain the contact for key clients and in charge of SAATCHI & SAATCHI strategy in Switzerland. "Times have changed", declared Pedro Simko. "We are no longer a simple firm headed by its owner, but the second-ranking advertising agency in Switzerland, and we represent the most desirable brand worldwide in our line of business. It is thus logical to call ourselves SAATCHI & SAATCHI."