Summer Fashion for Switzerland and its iPhones

01 JUN 2011

The summer of 2011 is going to be colourful and stylish. Provided that you are dressed by Manor, where you are not only sure to find the best clothing for hot temperatures - there are entire worlds of experience to explore, too. These include accessories, beauty and inspiration for a true summer feeling.

There are lots of secrets to discover in Saatchi & Saatchi's campaign. After all, the slogan and logo - especially created for this year's summer campaign - is "Ile secrète", which underlines the mystery dimension of the lovemark Manor.

Saatchi & Saatchi has created a particularly sustainable secret with the Manor Colibri App. It can be downloaded for free at manor.ch/colibri and immediately allows you to capture beautiful Manor flower birds anywhere in Switzerland. Each bird has an attractive promotional message to convey. This app has been developed as a long-term tool and will accompany Manor customers beyond the summer season.

With the ManorColibri App, mobile couponing is taking on a whole new playful shape in Switzerland. In future, this stylish tool will enable Manor to launch promotional offers in a Lovemarks-adequate form that can incorporate all strategic advantages of real-time marketing and location-based offerings. The success of this is already backed by numbers: 2,500 downloads in the first week.

In addition to the iPhone App, Saatchi & Saatchi has also developed a 68-page catalogue, print advertisements, posters, online banners and a variety of POS materials for the campaign.