Pascal Schaub has held the position of Chief Strategic Officer at Saatchi & Saatchi Switzerland since January 2008. He steers strategic planning for both the Geneva and Zurich offices. His aim: to apply the "Lovemark" philosophy to brands and turn an ordinary advertising agency into an effective global solutions provider.

Pascal Schaub previously worked as Head of Planning for Publicis, in Zurich. There, he developed strategic planning and worked for home-grown brands such as Migros, Swisscom and the Swiss post office as well as on international projects for clients such as UBS, Jet Aviation and Endress+Hauser.

Boasting over ten years' experience in advertising as a designer-copywriter at Publicis, McCann-Erickson and other agencies, he has become a specialist in strategy. Previously, Pascal Schaub free-lanced as a journalist, especially for the magazine Annabelle and the newspapers Tages Anzeiger and Aargauer Woche. He studied in Zurich and Munich, graduating in German philosophy in 1987.

Pascal Schaub is a guest professor at various specialist schools of further education in Switzerland, the President of the Account Planning Group Switzerland and a member of the ADC. He lives in Zurich with his wife, child and goldfish.